HME provider:

Developed and instituted a plan for TV advertising. This also included assistance in the production of the commercial as well as negotiating cooperative advertising allowances and special pricing.

Provider of stair lifts and elevators:

Organized a marketing plan for more visibility of the company both to the public as well as to referral sources.

HME provider:

Assisted in expanding the product mix for the retail side of his business. This also included providing sources for these products and contact information.


Determined numerous ways to market her publications including placement on web pages, placement of articles relating to her books, and positioning of her publications in manufacturers catalogs.

Non-profit health agency:

Provided pricing information for medical products and equipment that they used in a grant proposal to the government for a HCFA (CMS) project.

As a consultant:

Produced a community wide Health Fair with a one day attendance of 3000 of the public and over 300 Health professionals.

I would be pleased to talk with you about your needs.


Joe Groden
126 New Wickham Drive
Penfield, NY 14526